YouTube Shorts are a good place to show off a product, and if you sell on Shopify you can tag those products right in the video. A viewer can then tap and buy without leaving the app. Here’s how to set it up.
Before you can start tagging products in your YouTube Shorts, ensure that you meet the following requirements:
- You must be part of the YouTube Partner Program (YPP) or have an Official Artist Channel.
- Your channel must meet the subscriber threshold for YPP.
- Your channel audience isn’t set as Made for Kids, and your channel doesn’t have a significant number of videos set as made for kids.
- Your channel hasn’t received any Hate Speech Community Guideline Strikes.
The first step in tagging your Shopify products in YouTube Shorts is to connect your Shopify store to your YouTube channel. Here’s how to do it:
- Sign in to your YouTube account and go to YouTube Studio.
- In the left menu, click on “Monetization.”
- Look for the “Shopping” tab and click on it.
- Follow the prompts to connect your Shopify store to your YouTube channel.
Once your Shopify store is connected to your YouTube channel, you can start tagging products in your Shorts. Here’s the process:
- Upload your Short video to YouTube Studio.
- In the “Details” section, scroll down to find the “Tag Products” option.
- Click on “Add” next to “Tag Products.”
- Search for the Shopify product you want to tag.
- Select the product and drag it to the designated area in the tool.
- You can tag up to 30 products in a single Short.
To maximize the effectiveness of your product tags in YouTube Shorts, consider these best practices from Google :
- Relevance is key: Only tag products that are prominently featured and relevant to your Short’s content.
- Showcase the product: Ensure that the tagged products are easily identifiable in your Short.
- Use the product as intended: Demonstrate the product’s proper use to promote safe usage and align with the manufacturer’s intent.
- Keep it natural: Integrate product showcases seamlessly into your content to maintain viewer engagement.
- Be mindful of guidelines: Adhere to YouTube’s tagging guidelines to avoid having your tags removed or losing access to the feature.
After tagging your Shopify products in YouTube Shorts, it’s crucial to track their performance. YouTube provides analytics tools to help you measure engagement with your tagged products:
- Go to YouTube Studio.
- Click on “Analytics” in the left menu.
- Navigate to the “Shopping” tab to view insights on your tagged products. Refer Google
These analytics can help you understand which products resonate with your audience and inform your future content strategy.
Product tags turn a Short from something people watch into something they can buy from. The setup is a one-time job; after that it’s just remembering to tag the products you actually feature.
The part that matters most isn’t the tagging. It’s the video. Tag a product that shows up clearly and gets used the way it’s meant to, and the sales follow. Tag something that’s barely on screen, and viewers scroll past.