How to add the "View Shop" button on Instagram

Instagram provides businesses with an amazing feature to add a visual shopfront for the audience.  shopping on Instagram allows your audience to surf seamlessly and explore new products of your E-Commerce brand.

Your audience can also easily tab on the shoppable posts on your profile and be redirected to that particular product.

According to Andrew McCarthy, Instagram businesses have seen an increase of 44% since implementing shopping on Instagram.

To carry out shopping on Instagram, the steps you need to follow are:

Convert your Instagram account into a business accountSection titled Convert%20your%20Instagram%20account%20into%20a%20business%20account

Convert your Instagram profile into a business profile Only after having a business account, you can at relevant information about your business on your Instagram profile. you can add details such as contact information, website, business address and opening hours.

Connect to a Facebook pageSection titled Connect%20to%20a%20Facebook%20page

Your Instagram business profile must be connected to your Facebook business page to operate it effectively.  You can either choose a Facebook page that you would like to connect or if you don't have an existing Facebook page you can create a new one.

From Meta Commerce Manager, choose the checkout method through which your Instagram followers can complete the purchase.Section titled From%20Meta%20Commerce%20Manager%2C%20choose%20the%20checkout%20method%20through%20which%20your%20Instagram%20followers%20can%20complete%20the%20purchase.

https://www.facebook.com/commerce_manager

1. Visit Commerce Manager

2. Click “Get Started” → “Create a shop” → “Get Started”

3. Choose setup platform:

   • Select Shopify if using Shopify
   • Select “I don’t use these platforms” for direct setup

4. Select checkout method

5. Choose Instagram business account

6. Select/create business portfolio

7. Connect product catalog

8. Review and accept Seller Agreement

How to upload the product catalogue to Instagram?Section titled How%20to%20upload%20the%20product%20catalogue%20to%20Instagram%3F

There are two ways to upload a product catalogue of your E-Commerce brand on your Instagram business account.

The first is catalogue manager which you can upload yourself within the Facebook business manager. If your brand is on Shopify platform, install the Facebook & Instagram Shopify App to import products to Meta Catalogue.

Or you can use an eCommerce platform partner such as Shopify.  Instagram Shopify integration is one of the best integration of an E-Commerce platform and a social media platform. You can import your product catalogue from Shopify by following steps from this blog: https://vizupcommerce.com/blog/how-to-sell-on-instagram-with-shopify/

Tag products in your AdsSection titled Tag%20products%20in%20your%20Ads

Using the Instagram API with Instagram Login, you can tag products programmatically to Ads.

Add products to catalogSection titled Add%20products%20to%20catalog

1. Add products to catalog
2. Create collections (optional)
3. Customize shop appearance
4. Tag products in:
   • Posts
   • Stories
   • Reels

Submit to Instagram for the reviewSection titled Submit%20to%20Instagram%20for%20the%20review

Once your business product catalogue is available on Instagram, submit the account for review. You can visit “shopping” in your settings at any time to check the status of the review.

Sometimes Instagram rechecks the website domain ownership.  For this, you may have to verify your domain and submit the account.

Turn shopping onSection titled Turn%20shopping%20on

After the account is reviewed, you can tap “business” and then tap “shopping” and click on done.

Now that shopping is enabled on Instagram, you can start tagging your products in the posts. It helps in higher engagement and conversion rates.

For detailed and upto date information from Instagram documentation itself, visit https://help.instagram.com/1187859655048322/

Important NotesSection titled Important%20Notes

• Shop tab has been removed but product tagging still works
• Products can be tagged in posts, reels, and stories
• Shopping stickers can be used in stories
• All products must meet Instagram’s commerce policies
• Shop Pay is enabled by default if using checkout feature
• For complete details, refer to Instagram’s Shopping Documentation

For further engagement, it is also recommended that your e-commerce brand uses shopping stickers in stories. Check out this blog article for 5 cool IG Story ideas.