Estimate the business case for shoppable video
Turn your Shopify traffic and margin assumptions into a transparent range of possible incremental revenue, gross profit, and payback. Start with the example, edit the assumptions, and keep the result free and local.
Shoppable Video ROI Calculator
Start with the illustrative values, then replace them with your own numbers.
Your planning view
Estimated impact
The result will keep your assumptions beside the numbers so you can explain the estimate to a teammate.
How this tool works
A transparent estimate or generator is more useful when you can see what it is doing. Every assumption stays editable and the useful output stays local to your browser.
Step 1
Set your store baseline
Enter sessions, conversion rate, average order value, video exposure, margin, and an optional monthly tool cost.
Step 2
Compare three cases
Conservative, expected, and aggressive cases change the uplift assumption while keeping your store inputs visible.
Step 3
Take the result with you
Review the formula, copy a readable summary, or download it locally for a budget conversation.
Keep the work moving
Use the result as a planning input, then jump to the workflow that helps you implement it.
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Explore →Frequently asked questions
What does this shoppable video ROI calculator estimate?
It estimates incremental orders, revenue, gross profit, net impact, and ROI from the sessions exposed to video and an assumed relative conversion uplift. It is a transparent planning model, not a performance guarantee.
What is the difference between conversion uplift and conversion rate?
Your baseline conversion rate is the share of all sessions that become orders. Conversion uplift is the relative change applied to the exposed sessions. A 20% uplift on a 2.5% baseline produces a projected 3% conversion rate for exposed sessions.
Can I use a zero monthly tool cost?
Yes. The calculator still shows net impact, but ROI is marked not applicable because dividing by zero would be misleading.
Are these figures a prediction of my Shopify sales?
No. The output is an estimate based on the assumptions you provide. Compare it with your own Shopify analytics, video exposure data, and a measured test before making a budget or performance decision.
Ready to make the next move?
Vizup helps Shopify teams turn video into a clearer path from discovery to purchase. Start with the free tools, then talk to us when you are ready.