VizupCommerce

Estimate the business case for shoppable video

Use your Shopify traffic and margin numbers to see the revenue and profit opportunity from shoppable video, then choose the right next step for your team.

Shoppable Video ROI Calculator

Use the example as a starting point, then make the inputs yours.

How it works

Illustrative starter values

Edit every assumption or reset this draft at any time.

Store baseline

Your typical monthly store visits.

Use the percentage shown in your analytics.

%

Average revenue per order, in USD.

$
Video exposure and economics

Estimated share of sessions that see a shoppable video.

%

Relative uplift, not percentage points. 20% means 1.2× baseline.

%

Revenue left after product cost, as a percentage.

%

Optional cost to test a payback case. Use 0 when unknown.

Compare planning scenarios

A practical starting point to compare with your analytics.

Assumptions: Incremental orders = exposed sessions × baseline conversion rate × selected uplift.

Your planning view

Estimated impact

Choose a scenario, review the assumptions, and calculate to see baseline revenue, incremental profit, net impact, and ROI.

Review the scenario, then calculate to see the modeled impact.

How this tool works

See the inputs, calculations, and output in one place, then take the next step with Vizup.

Step 1

Set your store baseline

Enter sessions, conversion rate, average order value, video exposure, margin, and an optional monthly tool cost.

Step 2

Compare three cases

Conservative, expected, and aggressive cases change the uplift assumption while keeping your store inputs visible.

Step 3

Take the result with you

Review the formula, copy a readable summary, or download it locally for a budget conversation.

Keep the work moving

Use the result to choose the next growth move for your store.

Video SEO for Shopify

Learn how Vizup handles video sitemaps, metadata, thumbnails, and structured data.

Explore →

Video SEO Schema Generator

Create a copy-ready VideoObject starting point for a specific video.

Explore →

UGC Campaign Calculator

Model creator seeding costs, expected posts, orders, and break-even.

Explore →

Frequently asked questions

What does this shoppable video ROI calculator estimate?

It estimates incremental orders, revenue, gross profit, net impact, and ROI from the sessions exposed to video and the relative conversion uplift you select.

What is the difference between conversion uplift and conversion rate?

Your baseline conversion rate is the share of all sessions that become orders. Conversion uplift is the relative change applied to the exposed sessions. A 20% uplift on a 2.5% baseline produces a projected 3% conversion rate for exposed sessions.

Can I use a zero monthly tool cost?

Yes. The calculator still shows net impact. ROI is shown as N/A when no monthly tool cost is entered.

How should I use these figures?

Use the scenarios to frame a Shopify budget conversation, then tune the inputs with your store analytics and test results.

Ready to turn video into sales?

Install Vizup to add shoppable video to your Shopify store, or book a call to plan the right setup for your team.

Install Vizup on Shopify Book a call