VizupCommerce
Uncategorized

Best time for ecommerce brands to post on Instagram

Karmanya Agarwal

Are you someone who’s new to Instagram or social media? Or someone who’s been using it for a long time but getting less engagement even after doing every possible thing you could.

This post walks through how to find the best time to post. By the end you’ll have a starting schedule to test against your own followers, and a way to nudge up your likes, comments, and shares. Best time to post on Instagram

How to post on Instagram at the best times?

The answer to your question is Scheduling the posts!

A smart scheduling tool will allow you to specify timings for each day in advance. With these tools you can easily plan your posts to go out at these optimal times.

Postgrain is one of the affordable tools for scheduling. Postgrain - Instagram Scheduling Tool This tool allows you to upload images, carousel posts, and videos to your Instagram feed, stories, and even IGTV.

Another good tool is Tailwind.

Tailwind - Instagram Scheduling Tool This tool is only used for scheduling posts and can also analyze the best time for you to post on Instagram. By looking at your previous posts, it will tell you what time suits you the best for posting.

Why should engagement be your number one priority?

Every brand is different, so is their social media marketing strategy. Most of the companies want their Instagram account to have as much interaction as possible.

Likes and comments are two types of traditional Instagram interaction. People have lately begun to add views, shares, and direct messages to their posts. Apart from the above sorts of engagement, you can also add Instagram stories, IGTV, Instagram reels, etc. According to [Hubspot](https://cdn2.hubspot.net/hubfs/53/Mention/hubspotxmention_ebook_instagram-engagement-report.pdf) research, on Instagram an average post earns 5,963 likes. When you check your own Instagram account statistics, you may find a substantial difference. Why? Because this figure, however, is the mean, strongly impacted by viral pieces shared by influencers.Image source : Sproutsocial According to Hubspot research, on Instagram an average post earns 5,963 likes. When you check your own Instagram account statistics, you may find a substantial difference. Why? Because this figure, however, is the mean, strongly impacted by viral pieces shared by influencers.

Viewers love to see engaging and useful content on their feed, give them a reason to follow you and your brand.

Key considerations while you post on Instagram

Day of the weekday

Even at the same time of the day on various days of the week, there might be considerable fluctuation in Instagram interaction. For example: People tend to be online mostly at 5 A.M, surprised, no?

The reason behind this is because throughout the week, individuals frequently check their phones for messages as soon as they wake up early in the morning.

Time zones

The more geographically diverse your audience is, the less important publishing times become. If your target audience is based in a single time zone, make sure you utilize that time zone, and you utilize that time zone to configure your Instagram posting times, even if it isn’t your own.

Target audience

In Instagram insights, go to followers area to learn more about when your audience is most active on the network. It’s only natural that you organize your posting habits to reflect this.

Frequency of posting

It’s possible to write one to three posts every day. Share a variety of posts to avoid coming out just as concerned in making sales. However, you should prioritize providing high-quality content above making a large number of postings.

The bottom line

Posting builds on itself. Show up in the feed often enough and people start expecting you there, liking what you post, replying to it. Do that consistently and the trust follows — and trust is what turns a follower into a customer.

Take what’s here and go grow your account.

← Back to Blog