How to sell on Instagram with Shopify
Instagram is a real sales channel now, not just a place to post pretty photos. And once you connect it to Shopify, a shopper can go from spotting a product in their feed to checking out on your store without much fuss.
For a Shopify owner, that connection does the heavy lifting — your catalog lives in both places, and customers can browse and buy in whichever one they’re already in.
Instagram + Shopify Integration
Instagram Shopping feature allows e-commerce brands to engage better with audiences. It helps to create a digital catalogue of its products on Instagram or import it from Shopify.
What is Instagram Shop?
The Instagram shop is a way for businesses to reach out better to their audience. It showcases its products in the form of a catalogue and thus helps in increasing conversions.
Instagram Shop is setup via the ‘View Shop’ button
You can think of the ‘View Shop’ button as a landing page where the users can browse all your product.
How to connect Instagram to Shopify?
Instagram Shopping helps to connect the items that you have in the Shopify store to your Instagram business profile so that the audience and customers can see your items on Instagram.
Before you add Instagram Shopping to your brand, ensure that you have a Facebook business page and that your Instagram profile is a Professional Account.
After converting your Instagram profile into a professional account, add Instagram shopping to the Facebook sales channel.
Steps:
- From the Shopify admin screen, click “+” beside the ‘sales channel’
2. Click on **Facebook sales channel** > Overview
Click sell your products on Instagram
3. Click on ‘**Set up to start**’ in the ‘**Instagram Shopping**’ section
Connect Instagram professional account
4. Your brand’s **Facebook account** is to be connected to the Facebook sales channel.
- After reviewing and accepting the terms & conditions, click on ‘Request Approval’
After going through all these steps, it takes 24-48 hours for Instagram to review it.
Is Instagram-Shopify Integration Effective?
According to figures of SproutSocial, over 70% of Instagram users are of the age of 17 to 35 which calls in for demographic-based targeting. 90% of the total people on Instagram follow a business/brand page.
This stat has only ticked year-over-year. Due to the increased rolling out of new Instagram business features and shopping options such as Instagram catalog, Instagram stories features, and more, the platform is becoming more brand-friendly.
It is also making it easier for your eCommerce brand to draw traction and boost up sales.
Instagram-Shopify Integration is easily possible. Some of its added advantages are:
Instagram stories:
Harla Arts uses ShopGracias to embed Instagram highlights on its web store
Stories embedded on your Shopify eCommerce store through the ShopGracias application help your brand to build a social following and user-generated content which further helps in generating sales.
Shoppable story stickers:
Nike uses links on stories to direct traffic to its web store
Shoppable story stickers like- swipe-up or link stickers enable your audience to directly shop from your eCommerce site.
Instagram Shoppable Post Tags:
Instagram Shoppable posts help to direct traffic to the eCommerce site
IG shoppable posts permit brands to label items inside a post. With a few clicks, a customer would be able to go from post to the brand’s “Add to Cart” segment on their Shopify store.
Conclusion
Connecting Instagram and Shopify is worth doing, and it’s not hard to set up. Once it’s live, use your Stories and make your posts shoppable — that’s what shortens the trip from your profile to a Shopify product page to checkout.
Then watch your Instagram analytics and adjust. The numbers will tell you which posts are actually sending people to buy.