Instagram Story Ideas for Clothing Fashion Brands

Clothing and fashion brands can create engaging Instagram Stories with behind-the-scenes content, conversational stickers, audience participation, and simple calls to action.

If Instagram posts have become a way for only the most polished, pre-produced content like videos and photos. Stories are a way of adding more genuineness to the content of the brand that appears on the feed. They can reform how brands connect with their audience by sharing brand updates, content, product launches, and more. The platform offers a wide range of filters, GIFs, stickers, and other customization to add to your stories and make them more interactive. Your Instagram stories can also include a “swipe-up” feature adding a link to your e-commerce platform. Embedding these important stories on your e-commerce website throughShopGracias embedded application on Shopify e-commerce platform backend, will not only help your brand in reaching a larger set of audiences but also effectively interact with them. Creative Instagram Stories for better audience engagements The fashion and clothing brands are one of the most highly active e-commerce companies on Instagram. For your brand to gain traction on the platform, good quality video, and photos along with strategic content planning combined with attractive and engaging Instagram stories are essential.

Four ideas for fashion brand StoriesSection titled Four%20ideas%20for%20fashion%20brand%20Stories

Here are some do’s and don’ts for your stories:

Go behind the scenesSection titled Go%20behind%20the%20scenes

‘Behind-the-scenes’ to connect better with the audience Your audiences can remember good content they see and recommend to others. Instagram stories may last for just 24 hours but they make a long-lasting impact. Thus, fashion and clothing brands can publish exclusive content like- behind the scenes at photoshoots, manufacturing, or designing of their products to let the audiences engage and grow towards the brand personally and feel as if they are a part of the process.

Use polls and question stickersSection titled Use%20polls%20and%20question%20stickers

Conversational stickers help in better engagement One of the best ways to engage the audiences on your brand’s stories is by using the value addition engaging stickers provided by Instagram like- poll and ‘Ask me a question’. They are not only fun and easy to use but can be extensively used by your company to get feedback. Whether launching a new clothing line, new product or for an improvement, the feedbacks received through conversational stickers can be helpful.

Encourage participationSection titled Encourage%20participation

Let influencers, employees, and customers contribute to your Stories. Repost public mentions with permission, share short interviews, or feature customer styling ideas to help the audience see how the products fit into daily life.

Use stickers with a clear purposeSection titled Use%20stickers%20with%20a%20clear%20purpose

Keep filters and stickers restrained so they do not compete with the product. Add a direct call to action, such as a link sticker where available, and make sure the linked page matches the item shown. Gain more traction on the desired website by using the ‘Swipe-up’ feature Used well, Stories are one of the easiest ways to keep your customers close, and embedding them on your Shopify store with ShopGracias keeps that momentum going toward a sale. For a fashion brand, that’s the whole game: show up, stay real, and give people a reason to tap through.

Looking for more cool Instagram Story ideas? Read here: https://vizupcommerce.com/blog/instagram-story-ideas-a-guide-for-ecommerce-brands/